"Tell me a fact, and I'll learn.
Tell me a truth, and I'll believe.
Tell me a story and it'll live in my heart forever."
-- Indian Proverb
POWER STORY CONSULTING --
Can you list the Ten Commandments in order?
Can you tell me the story of the life of Moses?
For the vast majority of human beings across many cultures,
it is much easier for them to tell the story of the life of Moses in the proper sequence than it is to list all Ten Commandments in order...
This is owing to the fact that we are story-driven creatures whose brains are constructed in such a way that is much easier for us to remember stories than lists of information.
So then, when we have an important presentation to give, why do we attempt to persuade others with a bulletted Powerpoint slideshow?
Think of your favorite teacher. How did he or she persuade and help you retain information in the classroom? I would bet that they did it through the art of storytelling.
The good news is that storytelling is driven by principles, by rules,
by paradigms. Hollywood understands these rules and uses them.
You should too...
Whether you are a writer, lawyer or brand manager, let Power
Story Consultant, Richard Krevolin, help guide you and insure that you tell
the most effective, impactful story possible.