USING STORY TO CREATE AN EMOTIONAL CONNECTION  WITH JURIES

The stories that stay with us, those that affect us most deeply, are the ones that don’t just speak to us merely on a rational level, but also on an emotional level.

Stories must allow us to engage and connect. No matter how rational we consider ourselves to be, the truth is simply this – a majority of all that we do is NOT driven by rational impulses. We are irrational, unconscious creatures.

A great storyteller intuitively knows this. With a good story, a talented storyteller can speak directly to a jury member’s unconscious and hook them without them ever even understanding how or why. A story can be so powerful that a jury member can’t help but listen and buy into that story.

Clearly, storytellers must be master persuaders, but as such, they also must know better than to ever allow jury members to feel as if they’re being manipulated. Like a covert bomber, the storyteller must get in under the radar and drop his or her message without being detected. This is a skill that can and must be learned.

Prof. Krevolin will reveal how storytelling can be used as a powerful tool to:

* Build an emotional connection between juries and your legal counsel.

* Improve the power, tone and texture of briefs, speeches, presentations, opening statements, closing statements and printed materials created by your legal counsel.

* Create a deep understanding of story structure to allow the construction of stories in opening and closing statements that powerfully persuade.

* Add dimension to leadership and help to further develop your legal counsel’s communication skills.

“Rich Krevolin is much more than a storyteller. He has a gift for teaching how to view your case through the eyes of a juror and he pushes you to tell your client's story in an entertaining way that is understandable, memorable and persuasive. It was a privilege to work with him.”
-- Gregory Little, Partner, Hunton & Williams, New York