THE TRANSCRIPT

(A Story about How to Reclaim the Potential of Your Business
                     & Reconnect to Your Inner Brilliance) 

                                            Written By 

                          Alfred Pirozzoli & Richard Krevolin

Over the past 10 years, Al Pirozzoli and Rich Krevolin have consulted with many of the biggest and most demanding companies and brands in the world -- Unilever, Nike, U.S. Open Tennis, The NHL, Hasbro Toys, Timex Sports Watches, Ironman World Triathlon, Foster Grant, Glad Bags, M&Ms, AIG, Perdue Chicken and The NBA.

In the course of their consulting work, they have surveyed over 500 business managers, C.E.O.S, senior executives, sales & marketing managers, distributors, dealers and purchasing managers in order to gain their views about the key issues they face.

In response, they have created a new methodology to react to and solve the problems that modern day businesses are facing and they have detailed how to implement this process in their new book, The Transcript. This new powerful business methodology is known as The MAPP -- an acronym for:

                     Marketing Analysis Profile Process

The MAPP Process provides a valuable SERVICE (SVC) to any company:

a.) S ocratic Differentiation – determine your unique attributes…

b.) V isual Metaphor – embody them in a concrete image…

c.) C ompelling Storytelling – create a story that embodies new meaning…

This Three-step MAPP represents a high velocity, highly effective way to make improvement in almost any area of a business. This process does this by tapping the natural brilliance of the people in any organization to discover what really differentiates their product or service and then teaching them how to use storytelling skills to communicate their newfound solutions.

The Transcript allows the reader to take away a process that can be implemented effectively and quickly; one that actually creates positive and impactful results in a short period of time. Furthermore, The Transcript tells its story and teaches its lessons through an email exchange between a young executive driven to succeed and a seasoned mentor who guides him through a series of business problems...

You can now get this book for only 99 cents at the Itunes store.

http://itunes.apple.com/us/app/the-transcript/id340113586?mt=8

Quotes about the book --

“A brand, in order to become organic to us, will have to appeal to all our senses. The math and the music will have to be well-balanced. Rich and Al have shown how a brand can be made to climb the stairs to consumers' souls with a methodical, realistic and easy-to-do approach.”
-- Leon Amram, President, Meziz Foods, Istanbul, Turkey

"Storytelling meets The Harvard Business Review. Only Al P. and Prof K could make learning so engrossing."
-- Sanjay Chaudhari : Global Business Director : Ogilvy & Mather

"The Transcript grips you like a great novel. Through a chain of emails between an anonymous master businessperson and a young MBA, the reader easily embraces the key rules to success, while also learning that the functional excellence of your product is no longer enough. This book is a must for anyone who wants to communicate and sell their ideas successfully in the business world today."  
-- Pilar Calderon, Unilever-Pond's Global Brand Director.